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Once upon

a brand, there was


A Brand and 

Design consultancy 

grounded by strategy

and powered by

narrative thinking

Chimera is an independent Brand and Design practice that was founded in 1997.

We have 20 multi-disciplined consultants and designers, and we’ve worked in 12 countries around the world. We also frequently partner with The Global Brand Advisory to bring a best-of-class approach to our engagements.


Chimera was conceived, and is led, by Joseph Lam, an experienced practitioner in marketing communications and branding who has worked across 15 Asian markets for over 35 years. He is an award-winning Writer, Creative Director and Brand/Creative Consultant, and his work has earned him over 120 international and regional advertising and design awards. He is also a partner in, and the COO and Strategy Director of, the Global Brand Forum, the premier platform for Brands, Business and Leadership.


Chimera tells our brand stories through Brand Strategy, Brand Identity, Print Design, Digital Design, Brand Environment Design, Literature Design, Advertising and Public Relations.

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